Here's an excerpt from YouTube:
I mean, it requires a lot of explanation. instant messaging add-on - it’s not a category that exists in her mind. But, since she’s in the room with us we can talk her into doing it. So she downloads the product, we have her install it on the computer, and we’re like “okay, it’s time to check it out, you know, invite one of your friends to chat.”
She says, “no way.”
We say, “Why not?”
She says, “I don’t know if this thing is cool yet. You want me to risk inviting my friends to a thing that I don’t think is cool? What are they going to think of me? If it sucks, they’re going to think I suck, right?”
And we say “No, no, it’s going to be so fun. It’s a social product…”
And the look of dubiousness, I mean, you can just see, this is a dealbreaker. And of course the first time you have that experience you say, “All right, it’s just that person, let em out, you know, send them away. Get me a new one.”
So then the second customer comes in. Same thing. Third customer comes in, same thing. You start to see these patterns and you’re like, okay. No matter how stubborn you are there’s got to be something wrong here.
Second, the complete audio (with slides) from my webcast last week is up on YouTube now too:
I hope you'll indulge me as I share some of the testimonials we heard from the participants who opted to answer the post-event survey. I'm trying to get better about taking advantage of the many testimonials you all have written for me. Thank you all so much.
His thinking about the relationship between business and technology is refreshing. His understanding of development problems impressive. I can't think of anyone who would not benefit from the presentation. No wonder Kent B. was there!-Blaine WishartI was pleasantly surprised at how concise, useful and poignant the content was...well worth the time!-Brian MoelkGreat presentation, as always!-Sachin RekhiEric is one of the smartest guys in the business.-Ryan KuderProbably the best thing was knowing that Eric has done this and seen it work. It's not just a hypothesis but he has real working knowledge- Trevor GerzenI absolutely loved the closing. "Stop typing, take your hands off the keyboard. Think of one concrete thing you can do in the next 24 hours to move you closer to this." Long pause. "Thanks for listening."-Kyle MaxwellInspiring presentation, makes the daunting process of putting together a startup seem just a bit less daunting.-Lawrence Green