First of all, I'm excited to announce that the workshop is now an O'Reilly Master Class, and we have added a second date on June 18. Most importantly, thanks to O'Reilly, we now have more capacity, including a few additional seats to the previously-sold-out May 29 date. You can register for both dates on the new official signup page.
What will be covered in the full-day program? Take a look:
The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. I'm working on a future post where I'll share the details of how I used customer development to shape both the content and packaging of this event, so look for that soon.
This full-day Master Class focuses on how to build a startup from the ground up to focus on customers, markets, and speed of iteration. Using examples drawn from his own experiences in the startup hub of Silicon Valley, Eric Ries unravels the myths and misconceptions that guide most startups, and paints a picture of a new way forward for the industry. Unlike other incubator-led programs, this workshop is open to anyone who wants to learn, and it does not require companies take investment or give out equity.
Through case studies, exercises, and discussions, Eric Ries will guide entrepreneurs of all stripes through the key areas that determine success for startups: product, engineering, QA, marketing, and business strategy. This workshop presents a new methodology that will allow you to bring new products -- and companies -- to life.
At the end of the workshop, you will have new insight into how to evaluate the strengths and shortcomings of your company, as well as a clear plan of action to bring lean-startup thinking back home. Rather than abstract principles, you'll learn to directly problem-solve.
For now, I'd like to ask a favor. Given that this is my first effort in a joint partnership, I'd like to ask you to help spread the word about the Master Class. Would you be willing to link to the Master Class info page from your blog? Twitter about it or post it to a social media site? Most importantly, if you know a high-quality entrepreneur who you think would add to the conversation, would you be willing to try and convince them to attend? I'd also welcome nominations over email, if you have someone you think is a good fit for the event. Please feel free to send along your comments or questions about the workshop itself.
Lastly, some people have asked about discounted rates for those that can't afford the tuition fee. Others have asked about sponsorship opportunities at the workshop. We're not going to have any form of advertising, but I am considering trying to offer a scholarship program to worthy entrepreneurs, just as we did for the Web 2.0 Expo. If you'd be interested in sponsoring a scholarship, or applying for one, would you get in touch or leave a comment on this post? If there's enough interest, I'll do my best to screen the applicants and recognize the donors.
Thank you all for your continued support, and hope to see you at an event soon.