Monday, April 3, 2017

Lean Startup Conference Comes to New York & London

Guest post by Melissa Moore & Jennifer Maerz of Lean Startup Co. 

Over the last eight years, we’ve learned that our Lean Startup community members are constantly searching for better ways to build and scale products. Whether you need advice on how to design a good experiment, how to get buy-in from your boss, or what key metrics to track to hold your team accountable, we’re here to help.

We’ve got two learning opportunities for you this spring: 

Join us at Lean Startup Conference New York (May 10-11) in Brooklyn for an intensive two days of specialized corporate innovator education and networking. You won’t just hear inspirational and motivational talks (though we’ll have plenty of that!). More importantly, you’ll get effective how-to’s on the next steps for applying Lean Startup within your organizations. Our workshops and keynotes cover:
  • Connecting Lean Startup strategy to execution to avoid siloed efforts that fail to shift the organizational culture, with Lean Startup Co. senior faculty member Jonathan Bertfield 
  • The importance of creating islands of freedom, with Lean Startup Co. senior faculty member Marilyn Gorman 
  • Planning, tracking, and running experiments & framing teams’ work around innovation, with Sense & Respond authors Jeff Gothelf and Josh Seiden 
  • Exploring the key components of and strategies behind robust customer discovery, with The Startup Owner’s Manual co-author Bob Dorf 
  • How Microsoft is making the change from traditional to Lean, with Cindy Alvarez 
  • Unlocking your company's innovation capital, with Launchpad Co-founder and Executive Chairman Jim Hornthal 
  • How Lean design systems allow teams to move fast and scale design, with GE Digital Design Director Ken Skistimas and Carbon Five’s Courtney Hemphill 
  • Lean concepts that helped the design transformation at Nordstrom, with Jyoti Shukla 
Check out our initial New York program details here.

If you live closer to Big Ben than the Big Apple, we’ve got something else in store for you... 

We’re holding the Lean Startup Summit London (June 13 & 14) during London Tech Week to bring our innovation training across the Atlantic, featuring seasoned Lean experts from Silicon Valley and around Europe. This summit will focus on the practical ways UK organizations in areas like fintech, cleantech, Lean Impact, and Lean enterprise continuously adapt and innovate for the long term through techniques validated in environments of extreme uncertainty.

Get the initial London program details here, including:
  • How to implement Lean Startup (a foundational workshop for newbies and a refresher for the pros), led by Lean Startup Co.’s Phil Dillard 
  • Practical tools to set up, run, and measure innovation experiments, with the founder of the Business Model Canvas, Alex Osterwalder 
  • Build a transformation roadmap for large organizations, with former Pearson SVP Sonja Kresojevic
  • Fireside chat on GE’s FastWorks journey—including how the company has developed, measured, and scaled the program to 250,000+ employees—with FastWorks Skills Director SinĂ©ad Clarkin 
  • Fireside chat with Pernod Ricard’s Head of Employee Development on how the beverage company embarked on a 1,000-day, Lean Startup-driven business transformation journey called “Project Ingenuity” 
  • A practical guide to innovation accounting with The Corporate Startup co-author Tendayi Viki 

As an attendee of either event, you’ll get an extra bonus: a virtual keynote by Eric Ries, along with a pre-publication copy of his latest book, The Startup Way, which focuses on the implementation of Lean Startup techniques inside large companies. Bring your burning questions for this interactive talk, and Eric will do his best to get them answered.

The Startup Way won’t be available to the public until October, but as an attendee, you’ll receive a special early conference edition of the uncorrected paperback proof, being printed especially for you this summer. Attendees will also receive the hardcover book in the fall.

We’ll have even more to announce in the next few weeks leading up to the event. We hope you’ll join us in New York and/or London to get the latest skills sets and techniques necessary for building a modern company.

Monday, February 27, 2017

Announcing my next book, The Startup Way

In the five years since I published The Lean Startup, I've worked with organizations of varieties and sizes I never imagined would be interested in the ideas I wrote about in that book. And what I've learned is that lean isn't just for five-person startups: it's for everyone--especially everyone who wants to thrive in the quickly changing world we now live in, where the only guarantee is that we don't know what's coming next. As you know, I believe uncertainty is a challenge rather than a problem: It's all about how you manage it. That's the message I've been bringing to companies as big and established as GE, and as a new and rapidly expanding as Dropbox. I've talked about it with non-profits, local governments, and even the Federal Government (where they're now applying lean to everything from immigration benefits to the system that generates the nuclear codes!). The Startup Way is full of the stories of hard work we did together as these organizations changed not just their ways of working (in areas ranging from product development to internal processes like HR and legal) but their core cultures, to become more nimble and innovative. It's also full of stories of many other organizations that have begun to adopt these methods whether or not I was involved.

Across the board, all of them are engaged in one thing: entrepreneurship.

It may sound crazy to you to call the Federal Government entrepreneurial. Or that a company like GE, which was founded in 1892, is comparable to one like Airbnb, which was founded in 2008. But both of these things are not only true--they're the key to The Startup Way.

Regardless of size, mission, or sector, no organization can survive without the ability to adapt continuously. I believe that ability has to be a structural part of every organization--that companies need a standardized way to test ideas, run experiments, and follow through on the ones that will bring sustainable growth and long-term impact. If you've read The Lean Startup, those ideas will sound familiar. In that sense, The Startup Way is a book about how to use Lean Startup tools at scale. But it's also a book about leadership. No tool can bring change if it doesn't have the support of the people in charge, who, after all, inspire and direct others to new heights.

The book is a combination of real-life examples of how these leaders have done just that, and deep explanations of the methods and practices that together make up The Startup Way of working. It's been truly inspirational for me to see so many smart, passionate people make real change in these last years. My hope for the book is that it will give many, many more the tools they need to keep that change growing and spreading. I can't wait to see what happens.

You can pre-order the hardcover edition here. Your order will grant you access to The Leader's Guide community, an exclusive network of new and experienced Lean Startup practitioners, where I'll be sharing excerpts from the book and the results of the design and content testing I'm doing to shape the final product.