Monday, February 9, 2009

The lean startup @ Web 2.0 Expo (and a call for help)

I've been asked to speak this year at the Web 2.0 Expo to explain the lean startup concept to a larger audience.
The Lean Startup: a Disciplined Approach to Imagining, Designing, and Building New Products.: Web 2.0 Expo San Francisco 2009

The current macroeconomic climate presents unparalleled opportunities for those that can thrive with constrained resources. The Lean Startup is a practical approach for creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight. It uses principles of agile software development, open source and web 2.0, and lean manufacturing to guide the creation of technology businesses that create disruptive innovation.

1:30pm Wednesday, 04/01/2009 Location: 2022
I'd like to extend my thanks to the people who've come to my recent "office hours" talks and given such valuable feedback. I know some folks weren't able to get in to the most recent one (sorry!), and so I'm looking forward to having a bigger venue to work with. The trade-off, though, is a more structured presentation format. And that's where the call for help comes in.

I have to practice what I preach, right? If you're interested in being part of my "customer advisory board" for this presentation, please get in touch. I'm looking for a few people to run ideas by, give feedback, and generally help craft ideas so that they can have the biggest impact on this audience. I'm especially interested in hearing from those of you who are planning to attend the Web 2.0 Expo or have attended one in the past. If you want to do it, please start with the presentation Steve and I did for Maples Investments a few months ago. That was for a different audience and in a much smaller venue, but I'd like to use it as a starting point. If you'd like to give feedback, feel free to post comments here, or get in touch on LinkedIn, Facebook, or try to beat the spam filter on email.

Lastly for those of you who decide to stop by the Expo, please come say hello and let me know you're a reader, so I can say thanks in person. As a group you've given me such incredible support and feedback these past few months, and I truly appreciate it.


  1. Eric,

    if you're looking for any help as a "customer advisory board", I'd love to do anything I can to help. As someone who has bootstrapped a software company ( and funded it through selling software and consulting to customers, I certainly know what it means to live lean and I've even taken your advice (

    I just wish I was in the Bay area and could come by "office hours".

  2. Hey Someone else who is extending the agile/lean approach beyond just developing software. I am extending it to all start-ups. I would love to be on your advisory board. Check out what I am doing at.
    Joseph Flahiff, PMP, CSM