Monday, August 31, 2015

Five case studies you'll see at the Lean Startup Conference 2015

The following is a guest post by Kirsten Cluthe and Ritika Puri from The Lean Startup Conference team
Wondering what’s new in the Lean Startup community? With hundred of thousands of global practitioners, the supply of ideas and best practices is endless. What’s more challenging is finding the right information that will influence positive change within your organization.

Every year, our team conducts more than 500 customer development calls to understand what challenges the community is facing. We come across some interesting stories from people who are really making things happen. Here are some of our favorites:

1. Product Hunt, an 18-month old startup, has evolved from a basic idea into a thriving online community.
Entrepreneur Ryan Hoover transformed an email list experiment into a venture-funded startup community with tens of thousands of active members. 

It all started with a small group of founders and product enthusiasts who self-aggregated into an online community. With positive feedback from his peers, Hoover decided to transform his email list into a website. Over Thanksgiving weekend in 2013, right after launching his email list experiment, he built Product Hunt’s first website mockup with his team. Today, that MVP has evolved into a thriving online community with more than $7M in funding.

Though Ryan is now running one of the hottest startups around, he’s a down to earth guy with some great ideas on how to get things going. Check out his post on how he launched Product Hunt, a story captured in tweets, emails, and photos.

2. Telepathic, a new technology startup, is bringing A/B testing to the world of mass-market fiction and storytelling.
Entrepreneur Prerna Gupta believes that there’s a billion-dollar opportunity in bringing “Lean” principles to the development and distribution of mass-market fiction, and in presenting stories as a mobile-first experience. Her goal? She wants to disrupt Hollywood with the Lean Startup method.

Prerna began her startup journey after leaving a job as a management consultant, and launched Yaari, a youth-oriented social network in India. Since then, she’s applied her business and technology skills to build apps like Songify; and after a period of time wandering the world with her husband, arrived at the idea for her new business.

Prerna's vision is to share stories across multiple platforms, including apps, video, and virtual reality. It's Lean Startup storytelling for the Snapchat generation. Read about Prerna’s journey here.

3. ReadyTalk, a 15-year-old web conferencing software company, launched an internal startup.
ReadyTalk became interested in Lean Startup principles to develop new lines of business. Along the way, the company faced many of the same challenges that Lean Startup practitioners experience: balancing new customers and product lines with existing ones.

After attending the 2014 Lean Startup Conference with 6 of her team members, intrapreneur and product strategist Andrea Hill realized that ReadyTalk needed to hold its emerging business lines to a different standard of success. She shares: “We now use metrics like cost-per-learning and validation velocity to show progress since traditional things like ROI weren’t applicable.”

With this approach to establishing and tracking milestones, ReadyTalk launched its beta of in March 2015.

4. Dun & Bradstreet, a 174 year old financial services company, has spent the last year building an experiment-driven marketing operation.
Dun & Bradstreet is undergoing a big cultural shift. One of their major initiatives is to launch marketing programs that engage customers in a fresh, new way. As part of this process, the company’s CMO Rishi Dave, is encouraging teams to launch campaigns faster. He shares: “It’s not about being perfect— it’s about being perfect enough to start gathering data.”

He’s encouraging his teams to get confident with this gap and recognize that the present is always a stepping stone towards a new opportunity. Dave is at the helm of an experimentation story in the making. He shares: “You need to test your way through this process until you find that crucial connection point.”

5. The United States Digital Service, a federal government agency, is building a ‘stealth startup.’
At the 2014 Lean Startup Conference, Todd Park, former CTO of the United States and current advisor to the White House, concluded his panel discussion with the following sentence: “come work for us.” 

Three Lean Startup Conference attendees have taken him up on his offer, and that number is growing (we’ve heard that they’re very, very happy). They’re working to build a 21st century government, and improving on processes that typically burden government workers. Their mission is to drive efficiency, transparency, and savings. You can read more about 18F here.

Want more of these stories?

Come hear about them live at the 2015 Lean Startup Conference. All of the people mentioned in this post (and many more) will be speaking at the conference, and they’re excited to meet you. Get the details here.

Do you have a cool Lean Startup story to share? Tweet us @leanstartup, and we might feature you in a blog post, too!
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