Tuesday, April 7, 2015

Last week to get The Leader's Guide

You may have heard, I'm writing a new book. And I'm doing it in an unorthodox way, by offering an MVP via Kickstarter. It's called The Leader's Guide, and this week is your last chance to get it (no, really).

The Kickstarter campaign has been in full-gear for the last three weeks, and we're heading into the last week. I’m grateful and excited for the support and the positive feedback so far. Although it's fun to look at the vanity metrics of how much money we've raised and how many backers have joined the community, the real purpose of this campaign is to share ideas.

I’ve tried to keep blog posts about the campaign to a minimum. If you want to follow the week-by-week progress, you can do so over at our Updates page. One thing I do want to address, for those who haven’t been paying close attention: The Leader’s Guide will only be available via Kickstarter, and only for 7 more days.

I’ve had a lot of questions about this, so I want to clear up a few things. First of all, I know that “limited time offers” are often used as a gimmick to get people to buy things. This is not one of those times. We will literally be making one print run of The Leader’s Guide and then won’t print any more. This campaign is an experiment designed to collaborate with all of you as part of the research process for my next book. I want to capture the experiences, stories, and learnings of those who support this campaign as you put these ideas to use.

I am doing this experiment with the support of my publisher, Crown. As part of my publishing contract, I’ve agreed that The Leader’s Guide cannot be sold in stores or any other retail channel. So I’m not joking around with this: if you want to be a part of this experiment and receive a copy of The Leader’s Guide, this is the only chance to do it.

This week, I’ll be posting a series of early excerpts from The Leader’s Guide to give you a taste of what to expect. Since these excerpts are early and not-fully-baked you’ll parts of them “REDACTED” leaving out key details of companies, names and products that I'm not yet comfortable sharing. These details will be revealed by the time the book is published--and, rest assured, many more examples, exercises and tools will be included. But I wanted to give you a first look, even though this material is rough.

Thanks again for coming on this journey with me.
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