Friday, August 17, 2012

The Lean Startup Conference Registration is Open

This post was co-written by Eric Ries and Sarah Milstein, co-hosts of The Lean Startup Conference.

We’re pleased to announce that registration is officially open for The Lean Startup Conference 2012. Taking place December 3 - 4 at the InterContinental San Francisco, it will include terrific speakers, new case studies, lot of ways to learn and plenty of time to connect deeply with other attendees.  

Tickets go on sale today. We recognize that different people have different abilities to pay, so we’re trying a new pricing experiment this year, modeled on the way good airlines sell tickets: in blocks, where the first block is cheapest and the last block is most expensive. Each block has a limited number of tickets, and when the block sells out, the price goes up.

To test the registration system (have you heard of this cool thing called an MVP?), we started last week with a block of tickets at $299 each--and we alerted those of you who signed up to be notified (we did tell you to sign up if you wanted the lowest price). That block sold out immediately, and we offered the next block at $399, which also sold out right away. We’re now opening general registration at $485, still an incredible deal. When this batch sells out, the price will go up again, so if price is important to you, we urge you to register now. (We’ll continue to give the conference list early notification, so don’t hesitate to sign up for those emails.)

So what do you get for your money? On December 3, we’ll have a slate of top speakers sharing real-world lean startup stories and implementation advice that advance the state-of-the-art in our community. We’ll also have special lunches where you can connect with other people working on lean startup in your sector and evening events where you can join up with smaller groups. 

If one day of lean starup isn’t enough, how about five? On Tuesday December 4, we'll have a full day of workshops from some of the top Lean Startup leaders, including Janice Fraser, Patrick Vlaskovits, Brant Cooper, and more. We're excited to partner this year with the Warm Gun UX/design conference and Lean Startup Machine to offer five amazing days of learning and networking in San Francisco. 

Our Platinum Pass gets you, in addition to full access to all events, first dibs on the limited seats for hands-on workshops with experts, SF startup tours and special lunches. Here’s the basic schedule:

  • The Warm Gun conference is on Friday, November 30.
  • Lean Startup Machine starts the evening of the 30th and runs over the weekend until Sunday, December 2.
  • The Lean Startup Conference is on Monday, December 3 for a full day of sessions with entrepreneurs and lessons learned. 
  • On December 4, we're holding a day of hands-on workshops with experts and site visits with some of  San Francisco top startups.

The pricing for the Platinum Pass will always be better than the price of the individual pieces, but it will go up as The Lean Startup Conference ticket prices rise. Register today for the absolute best deal! 

If you can’t steal away for five days, you have the option of buying just the one conference day or a Gold Pass, which gets you the December 3 conference ticket plus the December 4 day of workshops and startup tours.

With our range of passes and prices, we’ve tried hard to make this show appealing for as many of you as possible--and we’re working on student passes and scholarships, too. We look forward to seeing you soon!
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