Monday, March 5, 2012

The Lean Startup at SXSW 2012

SXSW is less than a week away. Lean Startup ideas will be a big part of the festival this year. Last year SXSW invited me to produce an official Lean Startup track for the conference, which I did in partnership with 500 Startups. For those that were able to join us, you'll recall that we were in a pretty small venue far from the center of town. Apparently, they liked what they saw, as we've been seriously upgraded this year. And so I've once again partnered with 500 Startups in an effort to bring you the most comprehensive Lean Startup event ever.

First off, SXSW has asked me to introduce the Lean Startup to the broader conference, which I'll be doing on the big keynote stage. They've been at pains to remind me that room holds more than 2000 people - so please tell your friends to stop by. Mark your calendars for Friday, March 9 at 5pm, when I take the stage. Details:

The Lean Startup: The Science of Entrepreneurship Friday, March 9, 2012 5:00pm - 6:00pm Austin Convention Center Ballroom D

Then, on Saturday, March 10, The Lean Startup return for a second year with an official track at SXSW Interactive at the Hilton Austin Downtown. Along with 500 Startups, I've put together a full day of case studies, panel discussions, and mentoring sessions with an all-star lineup.

As usual, our day will be structured around three big keynote speakers: Dave McClure, Steve Blank, and Scott Cook (founder of Intuit). Our case studies span a wide range of company sizes and contexts (including the White House) and will explore some of the roots of lean thinking that have been a big influence on my own thinking. In 2012 there are at least five new books coming out that explore some aspect of Lean Startup. As a special treat, we'll have all of these authors present for a special "meet the authors" session where you'll be able to learn more and - we hope - get a sneak preview of some of them.

Our complete agenda is here

Throughout the day, we'll have a line-up of amazing speakers, including Aaron Batalion, Chad Dickerson, Victor Echevarria, Brad Feld, Janice Fraser, Adam Goldstein, Thomas Korte, Ash Maurya, Zach Nies, Todd Park, Macon Philips, Mary & Tom Poppendieck, Andy Rachleff, Dharmesh Shah, Joe Zedah, and many more

Check out the full list of speakers here.

More details on The Lean Startup at SXSW here and below.

The Lean Startup at SXSW Saturday, March 10
9:30am - 6:00pm Hilton Austin Downtown
(across the street from the Convention Center)
Sadly, due to SXSW restrictions, this event will not be simulcast. 

Thank you for your continued support. If you happen to be at SXSW Interactive, do come say hello.

See you in Austin!

March 9, 2012
The Lean Startup: The Science of Entrepreneurship

March 10, 2012
The Lean Startup at SXSW Interactive, an official SXSW Track

(For the past two years, I've put on the Startup Lessons Learned conference in the spring. It's a chance for the Lean Startup community to come together and share case studies of what's working and what's not from all corners of the startup ecosystem. Both years, I also agreed to do a Lean Startup track at another conference (first Web 2.0 Expo and then SXSW), also in the spring. This has led to a lot of confusion and duplicated effort, so I decided to focus my energy this spring on SXSW. I hope to have news about SLLCONF soon - thanks to all of you who've been asking about it.)

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